I had the awesome pleasure of interning in the films dept. at Dc Shoe Co. back in 2013. Here's just a couple of the videos I had the chance of being a part of during the process.
Fun Fact: In the Nyjah signature shoe video at 0:30 where the shoe glows on the bottom - we used my phone flashlight for that little light-up effect and nearly destroyed that phone in the process (but we do it for the craft!!).