Project Goals:
1. Create original ghost-themed logo that felt modernized from their original and kept the classic, Halloween feel in mind.
2. Help build new visual identity for their shopify site, as well as create a new newsletter concept for returning customers.
3. Build social media concepts that would be used alongside Shopify site for promotions and general advertising plans. This was more of a conceptual stage to help build a stronger brand theme across the board, focusing on classic Halloween tropes.
