Project Goals:
1. Create original ghost-themed logo that felts modernized from original and kept the classic, Halloween feel in mind.
2. Help build new visual identity for shoplifty site, as well as create a new newsletter concept for returning customers.
3. Build social media concepts that would be used alongside Shopify site for promotions and general advertising plans. This was more of a conceptual stage to help build a stronger brand theme across the board, focusing on classic Halloween tropes.
![](https://cdn.myportfolio.com/a5b5b4f8-f3c8-4a1a-a5a4-7261849e34d7/8077aa47-b851-449a-833f-4cc75f755b0d_rw_1920.png?h=07e2aae32548e73ec2969c79c2200121)
![](https://cdn.myportfolio.com/a5b5b4f8-f3c8-4a1a-a5a4-7261849e34d7/66ea75bf-366d-42ba-aba1-9e30d914d460_rw_1920.png?h=acb1de7fb70e9c2125195204ded9280a)
![](https://cdn.myportfolio.com/a5b5b4f8-f3c8-4a1a-a5a4-7261849e34d7/b82b02c0-3515-45ed-b702-638bbb19ef16_rw_1920.png?h=eeb0d6721e0fa64f87083d001fdca935)
![](https://cdn.myportfolio.com/a5b5b4f8-f3c8-4a1a-a5a4-7261849e34d7/ed0a66d7-4cee-4afb-96b8-1c1ac8623c69_rw_1920.png?h=b02027639e56b8fd0b8460d6f3409b25)
![](https://cdn.myportfolio.com/a5b5b4f8-f3c8-4a1a-a5a4-7261849e34d7/e10cff01-572f-4cfd-b153-8b9b6aac6c1b_rw_1920.png?h=625cf704e1c98b0691b497a391ad5068)
![](https://cdn.myportfolio.com/a5b5b4f8-f3c8-4a1a-a5a4-7261849e34d7/83383cb7-3b54-499c-bba1-bf7c980cf8df_rw_1920.png?h=3c6a2741a42504ecfa97a947467e34a9)
![](https://cdn.myportfolio.com/a5b5b4f8-f3c8-4a1a-a5a4-7261849e34d7/8ac7375d-acff-4280-8812-e0bf8450bb71_rw_1920.png?h=bdcfb6c7440956c9a6828810cfd54c13)
![](https://cdn.myportfolio.com/a5b5b4f8-f3c8-4a1a-a5a4-7261849e34d7/2e5a971d-9a6f-4560-b398-e08122c29223_rw_1920.png?h=288d5e4aaf283b76b1e7b0b254b64c3a)
![](https://cdn.myportfolio.com/a5b5b4f8-f3c8-4a1a-a5a4-7261849e34d7/aacdef1d-996a-4929-81b5-3cb4ece1741f_rw_1920.png?h=5f7c515b66582c35ca182541a8eb8086)
![](https://cdn.myportfolio.com/a5b5b4f8-f3c8-4a1a-a5a4-7261849e34d7/4bca9d08-3078-4bd8-861f-9d1d55c9fd40_rw_1920.png?h=2f8d571839c2d128e272728e5a17e007)